Case research is a central part of my applied scholarship. I use cases to document organizational transformation, entrepreneurial decision-making, technology adoption, and community innovation in ways that support teaching, research, and public engagement.
Cases in this area examine how organizations assess AI readiness, redesign processes, and make strategic technology decisions. Examples include digital transformation in tourism, AI in voice-over work, AI-enabled B2B marketing, and responsible adoption in organizational settings.
These cases document how social enterprises, nonprofits, immigrant-serving organizations, and community partners respond to complex social problems. Work such as IMMICAN and FLEDGE connects community innovation with entrepreneurship, governance, and social impact.
This stream examines entrepreneurial decision-making, SME growth, market positioning, and resilience under technological change. Cases include SoNormal Clothing Company, Pages to Pixels, Chasing Rainbows, and small business digital transformation projects.
Regional cases study how local industries and public-facing organizations use analytics, platforms, and emerging technologies to improve decisions. Examples include Tourism Lethbridge, agriculture analytics, food services, and community enterprise projects.
Responsible adoption cases focus on governance, ethics, implementation constraints, human judgment, and organizational learning. This theme links cases on AI, quantum readiness, mining safety, nonprofit data systems, and applied analytics to the broader research program in responsible digital transformation.